OVERKILL's The Walking Dead Missed Sales Targets

In an investor Q&A, Starbreeze Publishing has revealed that sales figure for OVERKILL's The Walking Dead is lower than expected.

Even though fans were eagerly waiting and had a wave of hype going for it, first-person shooter OVERKILL's The Walking Dead from developer Overkill Software and publisher Starbreeze Publishing is seeing disappointing number of sales initially.

After the PC edition of the game is launched earlier this month on November 8, players were not seem to be very interested to keep up with the title anymore and CFO of Starbreeze then reveals that the initial sales of OTWD is lower than what they originally expected.

overkill's the walking dead disappointing sales
OVERKILL's The Walking Dead Missed Sales Targets

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In their recent sales reviewing Q&A, the publisher points out that the title missed the initial forecasted sales mark a week after its launch. PC version is doing poorly in the market because of lack of content as well as quality to be exact.

The title is heavily bashed on review-aggregation site Metacritic and many popular gaming sites for design issues, lame AI and connection problems, which is having an overall negative impact on the sales among other reasons.

RELATED: OVERKILL's The Walking Dead Delayed for Consoles

Starbreeze didn't reveal the exact number of games sold but they already are in development of new content for Season 2, coming soon. Of course, it is too early to predict whether the game is a success or a failure, the studio believes OTWD is off to a good start.

In this desperate time of financial challenges, the publisher is now focusing on lowering their cost of business operations to save up a considerable amount to run things around. An internal review is ongoing to process that but no specifics were given on that yet.

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Also, the delay of the release for console versions of the game means, the $10 million licensing fee Starbreeze was about to receive from 505 Games this quarter to bring the title to PlayStation 4 and Xbox One is delayed to February.

The 2019 console release can turn the financial balance to a slightly favorable position but despite all of the issues mentioned above, the developers and publishers are still okay with releasing the game in its current state only shows that how much they actually care for the players or the game itself.

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Given their current base of concurrent players, the studio should improve the gameplay framework and performance for a better experience if they really want to follow Games as a Service concept for the foreseeable future. Or perhaps they should go for a better monetization model that works.

Although many were comparing the co-op shooter to another survival horror game Left 4 Dead from the same genre, OVERKILL's The Walking Dead is probably not even worth the same standard of a title based on The Walking Dead franchise at all.
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