PUBG Will Be Changed in China
South Korean publisher Bluehole realized that they have hit the big-one when their multiplayer online battle royale game PlayerUnknown's Battlegrounds have taken the video gamers all over the world and become the top game on Steam. Bluehole's subsidiary PUBG Corp. is trying to expand their global outreach by introducing the game into the Chinese market and was in talks with Tencent; the largest gaming publisher in China.
Turns out, Tencent have already signed an official agreement to make way for PUBG in China but not until changes are made to it. Now without a doubt, PlayerUnknown’s Battlegrounds is a game that primarily focuses on fight for survival of the players and can be a bit-too violent for some people. All Tencent wants is that the game should make modifications so that it better represents their “socialist core values” and will work with PUBG to achieve that.
The whole world is aware that China is kind of a control freak when it comes to decide what they should or shouldn't let their citizens to chomp to. Even though those strict mentalities have been slightly relaxed in recent years, the worldwide smash-hit PlayerUnknown’s Battlegrounds is still having trouble to reach the Chinese audience for their strict guidelines. After months of discussion with Tencent, PUBG Corporation has finally managed to reach a settlement.
When China’s content regulator deemed the game inappropriate last month for having violent content that doesn't match with the socialist values they are looking for. Tencent will now apparently work with PUBG so that the game better represents “the spirit of teamwork” and “fair competition” to the Chinese youth. However, how they are going to do that in a last-man-standing type game is still unclear.
While many may oppose the idea of censoring a game like PlayerUnknown’s Battlegrounds just for the sake of releasing it on China, it actually is a smart move for Bluehole and PUBG. Because, Tencent has become such a big-deal in the gaming industry right now and it really seems like a good idea for the developers of such an already popular game to take over an even bigger market.
Turns out, Tencent have already signed an official agreement to make way for PUBG in China but not until changes are made to it. Now without a doubt, PlayerUnknown’s Battlegrounds is a game that primarily focuses on fight for survival of the players and can be a bit-too violent for some people. All Tencent wants is that the game should make modifications so that it better represents their “socialist core values” and will work with PUBG to achieve that.
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| PUBG Will Be Changed in China |
The whole world is aware that China is kind of a control freak when it comes to decide what they should or shouldn't let their citizens to chomp to. Even though those strict mentalities have been slightly relaxed in recent years, the worldwide smash-hit PlayerUnknown’s Battlegrounds is still having trouble to reach the Chinese audience for their strict guidelines. After months of discussion with Tencent, PUBG Corporation has finally managed to reach a settlement.
When China’s content regulator deemed the game inappropriate last month for having violent content that doesn't match with the socialist values they are looking for. Tencent will now apparently work with PUBG so that the game better represents “the spirit of teamwork” and “fair competition” to the Chinese youth. However, how they are going to do that in a last-man-standing type game is still unclear.
While many may oppose the idea of censoring a game like PlayerUnknown’s Battlegrounds just for the sake of releasing it on China, it actually is a smart move for Bluehole and PUBG. Because, Tencent has become such a big-deal in the gaming industry right now and it really seems like a good idea for the developers of such an already popular game to take over an even bigger market.
